An inside look

If you had told me a few years ago that improv would shape my approach to sales, I would have probably laughed—and then made up some funny improv bit about it. But here I am, realizing that the things I learned on stage are the very things that make me a better salesperson. I’ve always loved improv. It’s fun, unpredictable, and pushes you to be fully present. In improv, you can’t script your way through a scene—you have to respond to whatever is thrown at you.

Over the past 14 days, we’ve walked through a powerful journey together. We’ve explored everything from mindset to strategy, from energy management to embracing your unique entrepreneurial strengths. My intention with this series was simple: to give you tools and insights that will help you finish this year strong, with clarity and confidence.

In our last blog, we talked about the 7 Entrepreneurial Archetypes and how understanding them can help you navigate your business with more clarity. But knowing about these archetypes is only the beginning. To fully harness their power, you need to equip them with the right tools, strategies, and mindset.

Entrepreneurship can feel like a whirlwind some days. Between managing your vision, making sales, leading your team, and handling the day-to-day details, it’s easy to get overwhelmed by the sheer number of roles you need to play. Trust me, I’ve been there.

Have you ever wondered what just 30 minutes each morning could do for your mind, body, and even your business? I used to think that morning routines were mostly about self-care—things like reducing stress or improving sleep. But as I leaned deeper into this practice, I realized it was doing something much more profound.

Welcome to Day 10 of "Your Bold & Brave Finish," where we’re all about finding the balance between showing up powerfully and nurturing ourselves from within.Last week was one for the books. It was full of back-to-back calls and conversations with people from different parts of my life—some old friends I hadn’t spoken to in a while, and others new connections referred by trusted colleagues.

Now that you’ve crafted a clear vision for your final 90-day sprint, it’s time to get tactical. One of the biggest game-changers for me when it comes to finishing strong is prioritization. I’ll admit, I used to be the type of person who wanted to do it all—every project, every opportunity, everything that seemed even remotely exciting.

As we enter the last quarter of 2024, I’m reminded of how powerful a clear, focused vision can be—especially when you’re sprinting toward the finish line. This final quarter isn’t just about wrapping up the year; it’s about setting the tone for how you’ll step into the New Year. And it all begins with clarity.

As we enter the last quarter of the year, I’m reminded of something that has been a cornerstone of my approach to business: treating every quarter like a 90-day sprint. It’s more than just a productivity hack; it’s a mindset that allows me and my team to stay laser-focused on key objectives, helping us achieve both short-term wins and long-term success.

A few years ago, I was leading a mastermind group of 25 high-achieving clients, each of them running successful businesses and facing their own unique challenges. During one of our sessions, as I was about to share a file, I pulled up my screen, and for a brief moment, my inbox flashed in front of everyone.

I’m writing this as the sun filters through the window, and it feels like the perfect moment to share something close to my heart. As entrepreneurs, we often face a hidden challenge that no one else sees—the internal voice that constantly questions whether we’re doing enough or being enough. I call it the Saboteur.

Good morning from my little corner of the world. I’m sitting here, coffee in hand, feeling incredibly grateful as I reflect on the journey we’ve been on together in these past few days. Every time I sit down to write, I’m reminded how lucky I am to be doing this work and how connected we are through our shared experiences.

In The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy reveal a powerful mental shift that can transform how we measure success. Instead of constantly focusing on the horizon—the gap between where you are and where you want to be—they encourage us to look back at where we started and recognize the gains we’ve already made.

I’m smiling as I write this from my favorite chair in the family room, before the sun has come up. There’s a part of me—the mischievous part—that’s pleased to see the conversations sparked from Days 1 and 2. Some of you have reached out through email or private messages, and I want to take a moment to say thank you. Your openness means the world.

and there’s no turning back now. 😉 Yesterday, I posted the first blog, hit send on the email, and then… held my breath. It looks like a handful of you are intrigued and have decided to join me on this journey. That feels really good. I’m also filled with gratitude for the people in my life who have always been there as I call myself to what’s next. Their emails and texts remind me that we are never truly alone, and it inspires me to be even more transparent as I invite you to do the same.

“Man, you’d think by now I’d be beyond this, John.” I was on a call with my life coach, trying to shake off a weight I couldn’t quite name.“What… you mean being human?” he asked.“No, the fear, the self-doubt, and overwhelm I woke up to this morning,” I replied.Just yesterday, Mario and I solidified a collaboration that could take Magpai to multi-seven figures in the coming years. It was a huge leap, and while exciting, it brought with it the familiar weight of uncertainty.

I believe everyone has a story. Not just the ones we share over dinner or the ones that make us look strong and successful. I’m talking about the stories that are messy and complicated—the ones that carry regret, confusion, even a little shame. These stories have weight. They challenge us to honor our humanness, find the lessons in the struggle, and perhaps most importantly, recognize the strength that carried us through.

My intent with this blog is to give you a quick and concise look at a strategy every entrepreneur should be using to generate leads and convert more clients… lead magnets. I’ll share what they are, why they are effective and how to use them to close more clients. I’ll also share the best formats and frameworks you can choose from to create a collection of your own.

What today’s conscious consumers want is a low-pressure conversation that helps them get clear on what they need, helps them define next steps and introduces clearly defined possibilities for getting support to move forward.

There’s no way around it, sales are the lifeblood of your business. No matter what stage of growth you are in, revenues are your top priority and the key to your survival and long-term success.